The Highest Intent



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The Highest Intent logo

The Highest Intent was a healing and holistic living studio based on Sydney’s Northern Beaches which ran from 2011 to 2014. When they approached me the studio was still in the process of being set up, so they required a full design service for the launch of their new business.

I started from some initial concepts that the client gave me, and I then designed a logo and a branding style to suit their industry, but also help them to stand out from the crowd. The next step was designing an A5 flyer, business cards, and email signature banner, while also working on the design for their website.

The key focus for generating business was driving traffic to their website, where visitors could find out about the workshops, classes and practitioner sessions that were available across a wide variety of modalities. They could then book and pay for any event or appointment online, as well as sign up to the email newsletter for ongoing information.

I designed and built a custom website using Business Catalyst so that the client could manage all aspects of her online business from one location. This included using the Events and Ecommerce modules as well as building a custom Email newsletter template. She found the system easy to use and was able to quickly add new events and practitioners as they joined the studio.

We also worked together to build their online presence with a Facebook page, and online advertising campaigns through external websites. I provided her with training and ongoing support for the website while it was running. The Highest Intent business closed in 2014 when the owners decided to pursue other ventures, but it was a pleasure working with them and being involved with their business.